According to the Newspaper Association of America, daily circulation peaked in 1984 and has fallen 13 percent (to 55 million copies) by 2003. Adjusted for inflation, advertising revenue stayed flat during the same period. This Pew Research Center study shows that even as print circulation declines, newspapers are least stemming the tide by grabbing a share of online news readership.

However, the study says that:

— the web serves mostly as a supplement to other sources rather than a primary source of news. Those who use the web for news still spend more time getting news from other sources than they do getting news online. In addition, web news consumers emphasize speed and convenience over detail.

— of the 23% who got news on the internet yesterday, only a minority visited newspaper websites. Instead, websites that include quick updates of major headlines, such as MSNBC, Yahoo, and CNN, dominate the web-news landscape.

So how is the newspaper business model changing? And what about the future of journalism?

For a PBS Frontline piece, Google CEO Eric Schmidt talks in a video about Google’s place in the new media landscape and Jeff Jarvis of BuzzMachine.com talks about the future of journalism.

And check Epic2015, a vision of the Internet in 2015 that includes the information monopoly “Googlezon.”

Blog guidelines:

• your posts should pertain to journalism — ethics, technology, changing readership attitudes or trends, investigative reporting, or a topic of your choice.
• include lots of links to other stories or blogs, but also provide some analysis of what you’ve discovered in researching your topic.
• keep post and paragraphs in the post short; extra return makes blog easier to read.
• if commenting on your workplace, be very, very careful. Nuff said.
• do not use hotlinks to photographs (unless a fair use circumstance).
• use AP style (nine vs. 9).

When does a blog become traditional media?